PAWSitive, fun & joyful brand for happy pets and their humans.

About:

PAWSitive is a brand dedicated to pets and their owners, offering convenient products and expert support to enhance the joy of pet ownership. It prioritize accessibility, ease of use, and quality in everything brand offer. Together, we make life with pets happier for all.

Services:

Brand positioning / Brand identity /  Copywriting
Design for marketplaces / Print & packaging / Art direction

Team:

Design,  art direction, creative direction: Dmitrii Misanets

2022–2024

Challenge

From zero to hero! From research in to market opportunities, product scouting, marketing strategy to a complete visual identity. 

Business goals

Create a platform to expand the product matrix. 

Differentiate from competitors.

Replace discontinued competitors.

Design & marketing goals

Create fresh and distinctive feel and look.

Transmit essence of joy and happines of having pet.

Creaty community and loyalty around brand.

Meme's, stickers & vibrant world of pet care.

Vibrant and cheerful visual style reflects  playful and welcoming brand spirit. Through lively colors, charismatic typography, pet illustrations and photos, brand capture the hearts of pet owners, fostering joy and laughter. This approach communicates our values of love and fun, inviting engagement in a warm and lighthearted manner, strengthening the bond between pets, owners, and brand.

Bark on boring marketplace design. Make it pop!

In contrast to other brands, Pawsitive's design exudes warmth and friendliness, inviting customers to connect with the brand on an emotional level. By infusing humor and playfulness into its visual elements, Pawsitive creates a memorable and enjoyable experience for customers, reinforcing its image as a brand that values fun and companionship. This distinctive design approach helps Pawsitive establish a stronger connection with consumers, making it a standout choice for pet owners seeking products that bring happiness and fun into their lives. 

Bringing fun in digital same as irl. Cause we love beeing outdoor

Pawsitive extends its vibrant visual style seamlessly across digital and print platforms, creating a consistent and engaging brand experience. From dynamic online content to charming print materials, our playful typography, lively colors, and whimsical illustrations capture attention and foster joy among pet owners. Whether online or offline, Pawsitive's visual identity remains recognizable, relatable, and memorable, reflecting our commitment to creating positive experiences for pets and their owners. You can check website: https://pawsitive.ru/