Сozinessa — Dmitrii Misanets

COZINESSA is an embodiment of balance and tranquility in the world of home accessories

About:

The brand brings sophisticated solutions in interior design and decor to people's homes. "Cozinessa" encapsulates harmony and relaxation, offering a range of products with nuances of deep shades and natural materials.

Services:

Brand positioning / Brand identity / Copywriting
Design for marketplaces / Print & packaging / Art direction

Team:

Design, art direction, creative direction: Dmitrii Misanets

Photography: Nastya Fokus

2023

Challenge

From the market research to a visual identity, brief was to create a distinctive brand that emphasizes the benefits of a luxury, modern bedding and home accesories.

Business goals

Create a platform to expand the product matrix.

Differentiate from competitors.

Replace discontinued competitors.

Design & marketing goals

Create the ability to blend styles.

Convey materials on a sensory level.

Appropriate photo materials. Evoke a sense of dreaminess.

The visual style of the "Cozinessa" brand reflects its key values - balance and elegance, creating harmony through the combination of visual elements. Brand is minimalistic, with a focus on simplicity and functionality, enhancing the perception of tranquility and harmony.

The brand logo complements and reinforces the metaphor of the "Key to Coziness" and serves as a bridge to the world of delicacy and elegance.

The deep oil colors used in the "Cozinessa" palette bring a sense of luxury and warmth to our customers' homes. Inspired by the beauty of oil paintings, these rich shades add an atmosphere of refinement and mystery to our products.