Comprehensive digital campaign of a jewelry brand based on a landing page & idea of everchanging female.
About:
A jewelry house combining the traditions of jewelry craftsmanship with current fashion trends. The brand's hallmark is 30 annual themed collections and more than 300 items. Which makes it hard to navigate and choose products.
Services:
Digital advertising / Strategy / Web design / Art direction/ Photo production /Copywriting / SMM /
Team:
Art & Creative direction: Dmitrii Misanets
Graphic design: Liza Gerasimova
Web design: Daria Lednova
Photography: Klara Kulikova
2021
Dream and universe will listen.
A showcase landing page demonstrates the 3 distinctive looks that can be created by combining the brand's jewelry. Curating selections from current collections highlights the conceptual nature and creates a strong foundation for engaging with an audience.
Marketing and creative goals for landing page:
Warming up "cold" traffic from targeted advertising.
Visualization of brand product on a model for potential customers.
Motivation to visit the brand's main website.
Results achived:
Increased brand search queries by 35%
Achieved high-quality traffic: 46% conversions and an average time on site of 2:55
Warmed up the "cold" audience and increased interest in the products: 98% of the landing page traffic is from new audiences.
Photoproduction
300+ images
3 curated collection
Landing page & banner ads
15 071 views
3 182 target conversion
SMM & influencer marketing
13 964 868 reach
3 210 477 views
Marketing and creative goals for SMM & influencers:
Create awarness & intrest of a brand products
Enhance brand image as a luxury and modern
Motivation for purchase.
Results:
13 964 868 reach
3 210 477 views
267 662 intraction with a brand
