PAWSitive, fun & joyfull brand for happy pets and their humans.

About:

PAWSitive is a brand dedicated to pets and their owners, offering convenient products and expert support to enhance the joy of pet ownership. It prioritize accessibility, ease of use, and quality in everything brand offer. Together, we make life with pets happier for all.

Services:

Brand positioning / Brand identity /  Copywriting
Design for marketplaces / Print & packaging / Art direction

Team:

Design,  art direction, creative direction: Dmitrii Misanets

2022–2024

Challenge

From zero to hero! From research in to market opportunities, product scouting, marketing strategy to a complete visual identity. 

Business goals

Create a platform to expand the product matrix. 

Differentiate from competitors.

Replace discontinued competitors.

Design & marketing goals

Create fresh and distinctive feel and look.

Transmit essence of joy and happines of having pet.

Creaty community and loyalty around brand.

Meme's, stickers & vibrant world of pet care.

Vibrant and cheerful visual style reflects  playful and welcoming brand spirit. Through lively colors, charismatic typography, and whimsical pet illustrations and photos, brand capture the hearts of pet owners, fostering joy and laughter. This approach communicates our values of love and fun, inviting engagement in a warm and lighthearted manner, strengthening the bond between pets, owners, and brand.

Meme's, stickers and vibrant world of pet care

Vibrant and cheerful visual style reflects  playful and welcoming brand spirit. Through lively colors, charismatic typography, and whimsical pet illustrations and photos, brand capture the hearts of pet owners, fostering joy and laughter. This approach communicates our values of love and fun, inviting engagement in a warm and lighthearted manner, strengthening the bond between pets, owners, and brand.