Changing brand image to correspond the market & technologies of a product.
About:
The brand brings smart and modern solutions in cleaning technologies. Main product unique window cleaner robot. Despite its a new product, thre are plenty of competitors on russian market.
Services:
Rebranding / Brand positioning / Copywriting
Design for marketplaces / Print & packaging
Team:
Design, art direction, creative direction: Dmitrii Misanets
2024
Challenge
Find actual and suitable brand image, according to technologies and product that it offers.
Business goals
Differentiate from competitors.
Invrease value and cost of a products.
Replace discontinued competitors.
Design & marketing goals
Create modern and trustfull feel and look.
Creaty longlasting and expandable design system.
Simplicity and minimalist approach.
Brand identity of Dusto embodies a minimalistic, elegant, and modern visual style, reflecting the essence of sophistication and simplicity in its design. Clean lines, subtle yet impactful typography, and a restrained color palette characterize the brand's aesthetic, exuding a sense of contemporary refinement. The use of white space is deliberate, allowing elements to breathe and commands attention with its understated elegance. Dusto's logo, with its sleek and streamlined design, serves as the focal point, conveying the brand's commitment to innovative solutions in home cleaning.
More air and space for breathing.
Design system extends across all touchpoints of the brand, from packaging to digital assets, creating a cohesive and visually striking brand experience. Embracing the mantra "less is more," Dusto's visual identity resonates with modern consumers seeking simplicity, sophistication, and functionality in their lifestyle choices.
© Dmitrii Misanets / Creative
You might ask:
– Why the hell MDEZEE?
Well, this nickname comes from Dmitrii initials.
Easy -peasy
Dmitrii happy to hear from you, whether it’s about something big or small.